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Selling a Car – CarSales.com.au

This is a review of another online automotive trading and classifieds advertising website. Previously, I have looked at CarPoint and Netbike.

CarSales.com.au

Carsales is a national online car classifieds business. They have a list used cars for sale from well over 1,100 car yards and tens of thousands of private sellers. Using the site s very easy, there is a powerful search engine that sorts through updated listings and to enable you to find exactly the vehicle you want. On the advertisements you can get photos and full pages of information (instead of just a few lines) on each used car. In many cases you'll find up to five photos of dealer used cars and up to nine photos of private used cars. Carsales.com.au is designed to make it easier to find the car of your dreams, or the car in your price range.

Fees:
There are two advertising options based on your budgetary constraints. Both options are offer a one off payment plan with the advertisement kept in the database until the vehicle is sold. For $20, carsales.com.au will run a standard advertisement. The standard advertisement will allow you to upload up to 5 photos of your vehicle and a large detailed ad. For an additional $19, Carsales offers a premium advertisement service which allows you to post up to 9 photos of your vehicle, a larger advertisement and priority listing positioning.

Advertisement:
The standard advertisement is well presented and the 5 photo upload will allow you to provide a good visual selling point for your car. When setting up the advertisement, the user is prompted for standard vehicle information. Transmission, make, model, year, odometer readings, registration plates, colour etc. You can the features of your car in a comments section. Seller contact details are listed. You can also list in point form any extras or features of your car. Audio, tow bars, paint work, body kits etc. The premium advertisement looks very similar to the standard advertisement. The additional photos will not necessarily add to the sales potential of your car. One big advantage of the premium system is that is prioritises you advertisement so when people search the database, the premium listed advertisements are placed at the top of the list.

Viewers and Exposure:
Carsales.com.au will allow you to track the traffic to your advertisement. Statistics are available to let you know how many people have viewed your advertisement. As well as exposure on the Carsales.com.au site, advertisements will also get listed on two affiliate sites racv.com.au and redbook.com.au. Carsales.com.au reports that they get 150,000 browsers onto their site everyday. One in 15 Australians use Carsales.com.au every month.
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